CFC recently took on the nationwide Adidas “I GOT THIS” campaign by providing scaffolds for window installations and in-store tactical zones.
The project included 24 installations in 6 stores across the country:
- Victoria & Alfred Waterfront | Cape Town
- Canal Walk | Cape Town
- Gateway | Durban
- Sandton | Johannesburg
- Menlyn | Johannesburg
- Eastgate | Johannesburg
The campaign adopts a strong, bold and powerful tonality across channels, including retail, digital and social. The aim is to grab the female shopper’s attention and provide authentic, visceral and compelling content that enables the athletic woman to live her active life her way, across multiple training methods.