Scaffolding and Formwork
Products & Services
Since 1985

In January of 1984 Colin Poole and Jerry West went into partnership with the establishment of Cape Formwork Contractors or CFC. Their goal was to take on the highly competitive scaffolding and formwork market in Cape Town...

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CFC supplies scaffolds for the Adidas “I GOT THIS” campaign!

 

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CFC recently took on the nationwide Adidas “I GOT THIS” campaign by providing scaffolds for window installations and in-store tactical zones.

The project included 24 installations in 6 stores across the country:

  • Victoria & Alfred Waterfront | Cape Town
  • Canal Walk | Cape Town
  • Gateway | Durban
  • Sandton | Johannesburg
  • Menlyn | Johannesburg
  • Eastgate | Johannesburg

The campaign adopts a strong, bold and powerful tonality across channels, including retail, digital and social. The aim is to grab the female shopper’sĀ attention and provide authentic, visceral and compelling content that enables the athletic woman to live her active life her way, across multiple training methods.